We used Twitter, Facebook, and LinkedIn since we have seen similar companies do it. Still, we've decided to shift our focus to LinkedIn, and here is why.
It's common for companies to post on multiple social media platforms because each platform has a unique audience and features that can leverage to reach different groups. When we started with RogerRoger, we chose LinkedIn, Facebook, and Twitter to connect to our audience.
But after some careful thought and analysis, we've decided to focus our efforts on one platform in particular: LinkedIn. We know some of you may be wondering why we make this decision, so I want to explain our thinking. First off, I encourage any company to experiment before picking their favorites. We chose LinkedIn, Facebook, and Twitter and posted regularly with all kinds of content. Sometimes the same for every platform, and later on, even media-tailored content.
We learned there's more to the story than just a difference in audience. So what are the main differences between the three?
Twitter is a microblogging platform used for real-time updates and information sharing. The platform is based on short posts (tweets) with a character limit. Individuals and organizations use Twitter to share news and information, participate in conversations, and engage with other users in real-time. So Twitter is great for community building and following the updates of influencers, news outlets, and other organizations.
Facebook is a social networking platform primarily used for personal connections and socializing. It's a great place to connect with friends and family, share personal updates, and join communities and groups. Facebook also has a feature for businesses, allowing companies to create a business page and connect with customers, promote their products and services, and run advertising campaigns. The vast amounts of ads are a big downfall for me personally.
LinkedIn is a professional networking platform for business-to-business (B2B) networking. It's a great place to connect with other professionals, build your brand, and showcase your company's products and services. LinkedIn is also a good platform for recruitment and job search. In addition, it allows you to connect with other professionals in your industry, join professional groups, and post updates and articles to showcase your knowledge and expertise.
A bit more technical is the benefit of their algorithm. It's geared towards business content, which means that by focusing our efforts on this platform, our posts have a better chance of reaching and engaging with our target audience.
We had to try all three since we have seen other companies like us having success on them, but when I read back my own words on the differences between the platforms, LinkedIn had to come out as the best choice. That said, we're not saying goodbye to other platforms forever. I imagine us expanding our efforts to Twitter or any other feature. But LinkedIn will be where we're sharing our updates for now.
We're excited to continue engaging on LinkedIn and building meaningful connections in the professional community. We hope you'll join us! 👋