When we started RogerRoger, I didn’t expect to end up in sales. But as the first person on the front lines, I had no choice—I became the team’s first salesperson by default.

At the time, I had no formal training, no scripts, and no sales playbook to follow. All I had were prospects to talk to and demo calls to handle.

I learned the hard way: through experience.

Countless conversations taught me how to understand what customers really want, how to handle objections without sounding pushy, and how to guide people toward making decisions that feel right for them.

My letters aren’t filled with jargon or quick-fix tactics—they’re packed with honest, practical advice that comes from years of learning on the job.