Convert Likes Into Sales with RogerRoger + Willow

B2B sales have changed.
Cold emails? Ignored. Generic LinkedIn connection requests? Deleted.

But buyers are still on LinkedIn. They’re just engaging differently.
They’re commenting on posts.
They’re saving valuable resources.
They’re DMing people who share insights.

Most deals today come from social media. The driving force? Content.
But having a killer content idea is just the first step.

Real challenge 

The real challenge is consistently creating content that sells every day of the year and turning social engagement into revenue.

Look, every salesperson wants inbound leads.
They post one day. Build a few connections while pumped on day one. Engage with a few in the comments.

Then they forget. A messy schedule comes up, priorities change, and urgent tasks pile up. And the social selling & inbound leads just become a dream for you.

According to a HubSpot report, Sales professionals who use social selling close 40-50% more new business than those who don’t.

LinkedIn as a social selling engine 

Everyone knows LinkedIn is the biggest B2B sales channel. But the question is: how do you make social selling work for you with the least effort? 

Here’s the truth:
Content on its own doesn’t sell. Systems do.

You need a system to create LinkedIn content that sells & then a system to convert those likes into cash.

Tadaa… meet the RogerRoger + Willow combo.
Willow helps you create LinkedIn content that attracts buyers.
RogerRoger ensures every warm lead gets followed up on and converted.

Here’s how this LinkedIn social selling machine works.

How to Create Content That Sells? 

Sales reps aren’t content creators.

You know how to sell, but when it comes to posting on LinkedIn, you:

• Struggle with what to write.

• Don’t post consistently.

• Have no system for tracking which content brings in leads.

That’s why Willow exists, to turn salespeople into content machines.

AI Agent Will: Your Personal LinkedIn Copywriter

Instead of spending hours writing posts, AI Agent Will helps you cut some serious time.

• Captivating Captions: Drop a few keywords, and it spits out multiple post options.

• Quarterly Content Calendar: Never run out of LinkedIn post ideas again.

• Post Inspiration: AI suggests trending topics and formats that attract engagement.

Now, the only thing to do is put a bit of your personality in and posting, effortlessly.

Content Scheduling: Consistency Without the Hassle

The best salespeople aren’t scrolling LinkedIn all day—they’re closing deals.
Willow schedules your LinkedIn content in advance so you stay visible while focusing on sales.

• Plan and publish directly to LinkedIn.

• Batch your posts so you never miss a day.

• Stay top-of-mind without last-minute scrambling.

Analytics: Post Smarter, Not Harder

Most sales reps post and hope it works.
With Willow, you’ll know exactly which posts drive leads so you can double down on what works.

• See which posts attract the most comments and DMs.

• Identify what content turns engagement into pipeline deals.

• Stop guessing and start using data to sell better.

Willow helps you create LinkedIn content that attracts leads.
Now, let’s talk about what to do with that engagement.

Using LinkedIn’s viral lead magnet trend 

Posting is only step one.
Most sales teams get engagement but don’t know how to turn it into conversations.

Here’s what’s working right now on LinkedIn:

Use Lead Magnets to Drive Inbound DMs

Instead of just posting “thought leadership,” sales pros are using lead magnets to trigger conversations.

Pro Tip: 

Create a lead magnet around the service you are selling. 

Whether you are selling HR SaaS, agency systems, or mental health services, create a lead magnet around that. Irrelevant content just brings irrelevant leads.

Comment ‘Guide,’ and I’ll send you our 5-step hiring process with actual scripts.

I made a Notion template for tracking the emotional well-being of your employees—comment ‘Notion’ and I’ll send it over.

I broke down the 3 best-performing agency models—DM me ‘Agency,’ and I’ll share them with you.

These posts explode because people love free resources. And LinkedIn’s algorithm boosts posts with lots of comments. You turn lurkers into conversations.

But here’s where most people fail:
They forget to reply, and send the resource but never follow up with a question, and don’t track who’s interested.

This is where RogerRoger comes in.

How to Turn Engagement Into Sales?

A lead magnet post isn’t a win until it leads to a deal. Most people post lead magnets and get happy with the comments, likes, and follower count they get.

But remember, our goal is to drive sales. So don’t get lost in vanity metrics; they’re good for an adrenaline rush, but they won’t bring cash.

Here’s where you need a system to track every interested prospect.

RogerRoger: The Missing Link in Your Social Selling Playbook

What happens when you get 100+ DMs in a day?

Most people Lose track of inbound leads. Forget to follow up and let potential buyers slip away.

With RogerRoger, that never happens again.

Unified Inbox: Never Lose a Lead Again

All your LinkedIn DMs (along with WhatsApp messages and emails) in one dashboard.

• Use filters to find people who are left unreplied, waiting for a response.

• Send them the resources they DMed for.

• Additionally, ask them questions like: What is their current hiring process? What agency model are they using? Is it benefiting them?

• Keep track of every conversation & move those who are more comfortable with WhatsApp or email onto their desired platform.

With RogerRoger’s unified inbox, all conversations are tracked & accessible.

Task Assignment: Turn Engagement Into Actionable Sales Tasks

Got 50+ DMs on your lead magnet post?

📌 RogerRoger converts every DM into a trackable task.

• Assign leads to yourself or a team member.

• Set reminders for follow-ups.

• Ensure every interested prospect is contacted, nurtured, and closed.

Kanban Board: Organize Leads Like a Sales Pro

Once leads come in, you need a way to move them through the pipeline.

• Organize leads on a Kanban board.

• Move leads from “Interested” → “Follow-Up” → “Booked Call” → “Closed.”

• Track every conversation without using spreadsheets.

Pipeline Automation: Follow Up Without Lifting a Finger

Most people follow up once and then forget.
RogerRoger’s automated reminders and task tracking ensure:

1. Every lead gets multiple follow-ups.

2. No warm prospect goes cold.

3. You turn LinkedIn engagement into booked calls and revenue.