I never set out to be in sales—I’m a designer at heart. But when you build something from the ground up, like RogerRoger, you quickly learn that sales isn’t just a department; it’s part of every conversation, decision, and strategy.

My sales journey didn’t come from books or formal education. Instead, I dove headfirst into the world of selling by doing—running trial and error, getting feedback (sometimes hearing NO from a big prospect), and absorbing lessons from seasoned salespeople.

My letters are all about making sales feel a little more fun and human.