Dear Sales Pro,
The more we meet people like you, the more we realize how hectic & busy your life is to study PRO Salespeople and get their fluff-free advice.
Sales evolves, prospects' demands change, new AI tools are introduced, and the Internet offers useless advice.
But your busy schedule remains too tight.
We’ve been in similar situations, wishing someone would just tell us what to do and what not to do.
A close friend’s calm words with no sales strings attached.
And that’s why we created Letters from RogerRoger.
Small letters about sales from us :
Peter – A designer who accidentally got into sales and learned all the ins and outs while building RogerRoger.
Jasper – A technical co-founder who never expected to do sales. Thanks to startup life, after 6 years and 100s of demo calls (with plenty of cringe-worthy moments and some wins), he’s now writing deep insights.
Here’s what makes these letters special:
→ One short and sweet letter a week ( just enough to fit into your crazy schedule )
→ Highly curated by our content lead (zero fluff, only valuable advice).
→ We’ll send you an email whenever a new letter drops (sign up for the newsletter below).
→ You can tell us where you need advice or what’s been bothering you for so long (just write us an email).
You know what? You’re awesome. You’re doing great. And a small 10-minute piece of advice every week will make you unstoppable.
With hustle & heart, The RogerRoger Team
P.S. It takes us over 15 hours to craft each letter, but just 15 seconds for you to share your thoughts.
Tell us how do you feel about these letters.
I never set out to be in sales—I’m a designer at heart. But when you build something from the ground up, like RogerRoger, you quickly learn that sales isn’t just a department; it’s part of every conversation, decision, and strategy.
My sales journey didn’t come from books or formal education. Instead, I dove headfirst into the world of selling by doing—running trial and error, getting feedback (sometimes hearing NO from a big prospect), and absorbing lessons from seasoned salespeople.
My letters are all about making sales feel a little more fun and human.
